7 Tricks For Content + SEO To Revamp Your Digital Marketing Strategy In 2020
SEO plays an essential role in website organic promotion. If SEO is appropriately done, keeping all the Google rules, the algorithm in mind, then getting a top ranking of the website is very much achievable. Contacting your local business to rank in search results has never been more challenging and is continuously becoming a more tedious task. So let's dive in and discuss which tricks and tips will work in 2020:
1. Create a Responsive website
Before ranking any post, you should check whether your website or blog is responsive because Google never gives high ranking to such blogs or websites that are not mobile responsive. You can check the responsibility of your blog by visiting the site of Google's Mobile-Friendly Test.
2. Increase Website Speed
Site loading is the main feature when it comes to SEO; if your site takes more time to load, you will get less traffic, which affects your SEO strategy. The size of the website will be reduced, and its load time will be removed, and the speed of the website will increase. Website Speed has a considerable contribution to the ranking of a website or blog.
3. Use SEO Friendly Post Title
Along with your Url, your post and website pages should also be SEO Friendly. Make the title so that the user knows that what your post is related to. Create a Searchable name and change it to Long Tail Keyword. Once you have searched that there is no post index before any sign that you have used. If some post is already an index from that same title, then you publish the post only by changing the name of your post a little.
4. Deliver Awesome Content
We all know the old saying, "Content is King."Google loves fresh content. Create Quality and shareable Content and distribute that content through online blog directories or Social Media. Content helps you connect and share relevant and timely information with customers. High-quality content will give you more traffic and increase site visibility over time.
5. Internal Link Building
Creating quality backlinks is important for better results.your website’s internal link building should be accurate which makes link juice and choosing of perfect anchor text adds value to that. Internal link building helps to increase traffic. High-quality content that keeps people on your site is crucial. Everything is worthless if they arrive on your page and just leave straight away.
6.Niche & Keyword Selection
The best step is to choose the micro-niche on which you are going to start your blog. While selecting a niche to keep in mind the following points:
- Check the Google trend of seed keyword, if it has a continuous search trend and has a minimum search volume of 1000, then go with it.
- The next step is to find the keywords on which you can start writing articles.
- Before writing articles, you have to do keyword research. The best strategy to do keyword research is to analyze the DA of competitors and their optimization for that keyword.
- Write articles with a word count of minimum 1500 words and update your items regularly and fetch it under Google webmaster to get your rank on the search engine.
- Do proper internal linking and always give one outbound link to an authoritative site. It will make your indexing process fast.
7. Searching With Voice-AI
Nowadays, people tend to be searching using Siri, Alexa, as well as other electronic personal assistance apps along with similar devices. Searches are occurring with the aid of questions, like "where is the closest cafe?" Therefore, both companies and service providers will need to present information particularly in the form of solving problems as well as answering questions. Web copy, blog, plus sales copy can actually become very helpful to users when it always tries to solve some common problems or aids, some potential customers and clients optimize something within their life. Any brand and company which caters much to user experience like this will gain authority and also validity amongst the public.
8.Create Your Google My Business Profile
It is one of the natural ways which will help to improve your local SEO. Claim your Google My Business profile, which is a business listing that shows up for any local searches. Optimize your Google profile by providing the necessary details such as category, contact information, images, business hours to boost your visibility in local searches.
9.Social Media Optimization
Make sure to have a strong social presence. It will help to attract more customers in that area. Make sure your social profiles such as Facebook are listed as a local business. It will encourage people posting your profile as check-ins, thereby improving your search ranking eventually. And it the best way to target all types of users.
10.Efficiency & Learanlity With Google
Adding to effectiveness is potency. Besides having the ability to attain an associate degree objective, however quickly will a user complete a task? If guests cannot realize what they have effectively and with efficiency on your web site, they're additional probably to navigate away. The shorter time they pay on your web site might have a negative impact on the SEO ranking. Will users learn to navigate your web site quickly? Area unit the calls-to-action that area unit clickable consistent, thus guests savvy to interact? Once guests pay an excessive amount of time attempting to work out the way to use your web site, they're spending less time-intense your data or watching your product. Plus, once they can't realize what they have, they'll probably get annoyed, navigate away, and ne'er return.
SEO is an organic method to improve the ranking of your website for relevant keywords in search engines like Google and Bing. Whether it is a small product or big everyone wants an audience to engage with. So SEO is changing fast, and it is inevitable to adapt and learn new things daily, which makes our site more visible. This later helps us to make a brand. Although this is a long term process, the traffic from these sources will be genuine and interested in your brand. So don't lose your passion and keep working on that, who knows next will be your turn to appear on the first page of google?