In today's fast-paced world, having an efficient website for better performance is vital irrespective of the business. Most people tend to use WordPress to design a website that is easy to handle with its exemplary features and plugins. But sometimes people overdo it by installing lots of unnecessary plugins, adding features that are irrelevant and picking the wrong host providers. It doesn't matter if you mess up creating a website, there are ways to optimize and improve your website WordPress speed optimization service.

Why speed matters?

Website speed effect on your SEO. With a slower website, users are likely to jump to other pages even before the content shows. Yes, even a slight delay in the load time impacts the traffic of the website. So, boosting your WordPress site for better speed and performance is necessary.

Let's dive into some of the better ways to optimize your WordPress website

Choosing the right Host provider

There is a plethora of host providers all over the internet but choosing the right Host for you WordPress is important. No matter how cheap or attractive it sounds, you must choose the hosting companies and the hosting plan based on certain factors like response time, speed and support system. It doesn't matter if you are a food blogger or photography blogger, at the end of the day your website must run smoothly and efficiently. So, you must pick a hosting plan that always offers better performance.


Data breaches are happening quite often, and hackers are lurking at every corner for the right time to steal sensitive data. Securing our data is a must and adding an SSL certificate provides another security layer to the website.

You can think of one of the reputed authorities and its SSL security like Comodo SSL certificate offers the best encryption which instantly secures your website and user's data. Another reason to implement an SSL certificate is that HTTPS is now required and has become a necessity. Many browsers don't support HTTP/2 for various reasons. On having Comodo SSL certificate installed, your website will have better performance and shows padlock symbol ensuring the visitors that the website is protected


WordPress plugins with its exemplary features and functionalities make it easier to manage a website. You can simply use a plugin to obtain a function rather than code. There are lots of both free and paid WordPress plugins available for different purposes like contact form submission, SEO, security, website analytics, cache and many more. With the right plugin, you can instantly make your website compatible and efficient.

Keep track of your plugins: Before installing a plugin make sure whether it is necessary because installing lots of plugins can make your website slow. It is also recommended that you optimize your plugins regularly as it improves the performance, security patches with bug fixes.

Pick a Fast WordPress theme

In WordPress, there are plenty of themes with both free and paid versions. Each theme is customizable and offers various elements like widgets, sidebars, sliders, etc. Using a theme with lots of elements can affect the performance of a website as the WordPress themes plays an important part in website optimization. So, having a simple website that is responsive in all types of devices is effective and loads faster.

Image optimizers

Images play a vital role in the webpage by giving colorful content and for better understanding. Despite that, it also increases the size of a webpage and at some point, it may take a significantly long time to load. Most often bloggers and website owners use high quality images to attract lots of viewers, but it takes up lots of space in the database and hurts the website performance. This challenge can be overcome by compressing the image size without losing its quality. There are free and paid plugins available to optimize the media files and increase the efficiency of the WordPress site.

Minify your files

All website loading consists of an HTTP request and respective CSS and JavaScript need to be sent. When these files are large, the web pages take more time and people tend to move on. This can be largely avoided by using PHP5 application which will Minify the scripts. This application will also help in combining a few scripts in minimal size. When the number of scripts to be sent reduces the HTTP requests will also reduce. This helps in managing your site traffic on a large scale. This utility is available in WordPress with various plug-in options. The top-rated and recommended plug-in for this utility is WP Minify and Better WordPress Minify.


Optimizing your database improves your website speed greatly. Normally, when you create a Page on the website, there might be a few old revisions that can be reverted. Yet, having many revisions occupies the space in the database which cutbacks the website performance. It is highly recommended to delete unnecessary contents, drafts, and themes that help in reducing the size of your database. So, regular cleanup and deleting unwanted trash enhances the website performance exponentially which can be easily achieved by WordPress optimization plugins.

Content Delivery Network (CDN)

As a website owner or content producer, we aim to reach our websites to a maximum number of viewers. Initially, your scripts will be hosted at a server anywhere in the world. When the relative distance of the server with the viewer increases, we end up in large time consumption. When content delivery networks come into work, your scripts will be hosted at multiple locations and faster delivery of scripts is guaranteed. The most common CDN are Amazon CloudFront and Cloudflare with minimal charges.


Keeping your WordPress in top speed significantly increases the number of viewers for your website. Now, that you know the importance of optimizing and securing a WordPress website. Speed up your site and make it effective and attractive to the users as it also improves the rating of your website. Security being the key factor nowadays, ensure you have a trusted SSL certificate to encrypt your data and prevent data breaches.