SMS marketing is one of the most simple yet effective marketing channels. The process enables brands worldwide to generate growth while keeping marketing spending in check. However, performing SMS marketing correctly is necessary because one wrong step can ruin everything.

Read on to find out how to do SMS marketing properly. Simple yet powerful SMS strategies can drive conversions for brands. You want the messages to be relevant and helpful for the consumers, not an everyday annoyance.

So, let's explore some SMS marketing best practices that will give you a higher ROI through SMS marketing campaigns.

1. Build Your Opt-in List

The first step to starting an train your customers is building your opt-in list. An opt-in list always creates a list of people listed to receive messages from your business.

You can create the opt-in list via different methods, like offering a promotional offer or discounts to customers who sign up and asking them to call to action on your websites.

Remember, asking for permission from your customers before sending them the messages is necessary to avoid spamming them. Otherwise, it might harm your brand's reputation, and it will hurt your users.

Lastly, DMARC configuring can provide an additional layer of security and authenticity to your email communications, ensuring that your messages reach your customers' inboxes while protecting your brand's reputation.

2. Push maximum value in minimum words

Each business you send to your consumers can establish trust, give incentives, and provide information. Executing the right SMS campaigns that are not personalized for your target audience will not result in conversions.

Make sure that you always address the consumer by their name and greet them. When you do this thing, the customers are more likely to read your SMS if it addresses them directly.

Secondly, you have to communicate properly, keeping in mind the intent. Use proper language that will resonate with your readers. Use the abbreviations well so that it will make sense to your target audience.

Finally, don't forget about proofreading before sending the final messages because customers may report the message if they find it spam.

3. Identify the right time and frequency for your SMS

Using different automation tools can help you set your messages' timing correctly.

An OTP message too late for completing a transaction or for a sign-in can immediately change your consumer's mind and cause them to stop the purchasing process.

Too many messages at festivals can increase the chances that they will block your number. So, better you avoid it.

Time-sensitive updates like products getting out of stock or missing notifications about last-minute discounts always encourage and train your customers to switch brands.

These automated tools always ensure that the messages are sent during the hours your customers are going to sleep or wake up. Thus, it increase the chances that your brand will be more visible.

4. Formulate engaging calls to action

Messages are an excellent way to inform consumers about taking an action through specific directions or instructions.

You can ask them to log on to your website and briefly explain the steps. A simple CTA-type message can give you a great benefit and encourage your customers not to ignore the SMS.

The placement of the CTA is also very important. If your SMS content is long, don't forget to highlight the CTA and try to place it somewhere in the beginning or middle so that the recipient doesn't need to scroll too much to take action.

5. Personalize Your SMS

Personalizing the messages makes your customers feel more valued. Also, it increases the chances that your consumers will engage with your brand more. When you use your customer's first name to create the message, it feels like it comes from a real human, not a machine.

Personalization is vital in sending relevant messages based on the customer's location or recent purchase history. Utilize a customer service virtual assistant to maintain data, personalize messages, engage customers. For example, if a consumer has purchased anything from your store, you can send them a message offering more discounts on their next purchase.

6. Test and refine your campaigns

SMS marketing practices are not something with a one-size-fits-all approach. It is essential to regularly test and refine the SMS marketing campaigns according to the desired results and needs.

Testing different messaging strategies is an effective way to identify what will work best for your business and your customers.

Once you analyze the campaign's performance, you can easily identify the areas that need improvement. If you are not getting the desired results, it's time to rethink and change your SMS marketing strategies.

Conclusion

SMS marketing campaigns are widely recognized among businesses because of their budget-friendliness and because they are the most accessible form of marketing communication. Optimizing SMS marketing with best practices, tactics, and the right execution can help you boost your business success and SMS marketing ROI in no time.

If you feel that it is high time to apply SMS marketing campaigns, apply the best tips from today and get ready to witness the results you will receive.