What Not To Do When Designing A New Company Website
You've decided it's time for a new company website. You've gathered your ideas and put together a design brief. You've even created a prototype and mocked up some pages. But before you launch your new site, Creative Expert Nancy Etz says there are some things you should avoid doing.
Don't Use A Free Website Builder
When you're starting a new business, one of the first things you'll need is a website. These days, it's easier than ever to create a website yourself using one of the many free website builders available online. However, while this may seem like a quick and easy solution, it's important to remember that your website is one of the essential tools you have for promoting your business. It's the first impression potential customers will have of your company, so you want to make sure it is good. A free website builder may be tempting, but it's important to remember that you get what you pay for.
With a free builder, you'll be limited in terms of design options and functionality, and you won't be able to create a genuinely professional-looking website. Additionally, free builders often include ads on your website, distracting from your message and making your business look less professional. If you're serious about promoting your new business, investing in a quality website design is worth supporting. Hiring a professional web designer may cost more upfront, but it will pay off in the long run with a better-looking, more functional website that helps attract and retain customers.
Don't Use Too Many Colors Or Fonts
When it comes to your website's design, less is usually more. Using too many colors or fonts can be overwhelming and confusing for users, making it challenging to navigate your site and find the information they're looking for. Instead of using many different colors and fonts, stick to a limited palette of two or three hues and one or two fonts. Use these consistently throughout your site for a cohesive look easy on the eyes.
Don't Make The Website Too Long Or Complicated
No one wants to spend hours scrolling through a never-ending website. If your website is too long or complicated, people will quickly get bored and leave. To keep users engaged, make sure your site is easy to navigate and that the content is organized to make sense. Use headings and subheadings to break up the text, and include plenty of white space, so users don't feel overwhelmed.
Don't Forget About Mobile Users
Nancy Etz says it's essential to have a mobile-friendly website in today's world. With more and more people accessing the internet on their phones and other mobile devices, you can't afford to neglect this important group of users. When designing your new website, make sure it looks good on all devices by testing it across different screen sizes. Additionally, make sure the site is easy to use on a mobile device. Users should be able to find what they're looking for without difficulty, and all the critical information should be easily accessible.
Make Sure Your Website Is Optimized For Google Search Results
If you want your website to be successful, you can't afford to neglect SEO. When designing your new site, make sure it's optimized for Google search results by including relevant keywords and phrases, proper headings and formatting, and creating quality content. By taking the time to optimize your website for search engines, you'll ensure that potential customers will be able to find your site when they're searching for products or services like yours.
Launching a new business is an exciting time, but there's a lot to think about. From choosing the right name to designing your logo, you have a lot of important decisions to make. One of the most important decisions you'll make is designing your new company website. This may seem daunting, but it doesn't have to be. Keep these tips in mind when planning your new site, and you'll be on your way to creating a professional, successful website for your business.