These days, a lot of Australian businesses are already aware of the importance of good SEO management in Sydney that they’re willing to spend at least AUD1,200 a month to work with experts in this field.

With the impact of improving search engine rankings, it makes perfect sense for every business—big or small—to invest in good quality SEO services. Now if you’re just starting in this area, it’s crucial to learn more about a variety of SEO techniques that prove to be most useful and advantageous to your business so that you can work effectively with experts in achieving your goals.

Technical SEO

Technical SEO is the foundation from which your entire SEO campaign runs. It covers all the technicalities involved in optimising an entire website and can only be performed by SEO experts who have an in-depth knowledge of this area.

Technical SEO begins with a good grasp of how a search engine crawls and ranks a website. This includes creating a strong SEO-friendly website architecture and optimising it in a way that makes it easier for search engines like Google to find and crawl it.

For instance, it’s very important for your website to have a strong XML sitemap that will tell search engines that your website is ready to be crawled and indexed.

Effective technical SEO means following best practices every time to ensure that your website is properly indexed and ranked by search engines, giving your business a better chance at getting found by customers and converting those visits into sales.

On-Page SEO

Also known as on-site SEO, this technique optimises the elements that are present on your website, so you can attract more traffic by improving your rankings in organic search results. On-page SEO covers areas such as content creation, keyword research, internal linking, image optimisation and metadata. It can also include web design and development and even logo creation if you’re starting a website from scratch.

Creating high-quality content is a cornerstone of on-page SEO, especially since it helps to offer value to both your customers and search engines. These days, search engines like Google and Bing are very strict about relevant content in websites to ensure that they address search queries directly.

On-page SEO also covers keyword research so that websites only use relevant keywords in their content, header tags, title tags and meta descriptions. Internal linking is also an important element of effective on-page SEO since it helps to improve a website’s navigability.

Off-Page SEO

If on-page SEO tackles all the details that you can see on your website, off-page SEO takes care of the “behind the scenes” or everything that’s at the back end of your website that still has an impact on your SEO campaign.

Also called off-site SEO, this technique works on the different aspects that help to build your credibility, increase your traffic and boost your audience. Guest blogging is one of the most common off-page SEO techniques that’s used for building backlinks. This means writing an article to be published on another website with your link on it.

Off-page SEO also conducts competitor analysis, so you know exactly how to improve your own SEO campaign. It also covers press distribution, paid advertisements and brand signals.

Content SEO

Content will always be king in SEO, which is why there’s a dedicated method just to make sure that your website is producing content that will rank well with organic search results. Effective content SEO includes creating well-researched and relevant content that will be appealing to readers and search engine algorithms.

Good content SEO covers keyword research that will help you identify the most common terms that users type into search engines. These keywords should then be optimised into your headings, subheadings and content, so they are easily readable for search engines.

Of course, there’s the importance of creating a seamless user experience for customers where content is constructed in a way that it’s easy to understand even for the most novice readers.

All these techniques under content SEO will not only help you reach the right audience but also build your brand as a reliable source of information in your field.

E-commerce SEO

If you have an online store, it’s very important to invest in e-commerce SEO, which helps to optimise your shop to make sure that the right audience finds you, so you can also increase your sales and build a strong online customer base.

E-commerce SEO works on the different elements that will help to increase your online store’s visibility using on-page and off-page SEO, keyword research and various content creation methods. While e-commerce SEO may look similar to other SEO techniques, it focuses on optimising product pages more than general website pages.

Local SEO

Local SEO is everything that its name implies—creating a campaign that’s designed to improve the visibility of your business in your local area. This is especially important if your business has a physical location, say a restaurant, store or shop, since local SEO aims to make you more visible to a local audience.

This means people searching for restaurants on Google Maps or those looking for a store that sells their products on Google. Local SEO is different from general SEO because it focuses on optimising your keywords for a local audience, building local citations in different platforms, building links on local businesses and putting up and optimising your Google Business Profile.

Local SEO also helps you to gain more organic online reviews, so you can really build a strong presence in your local online community. It also helps to boost your content by applying location-specific keywords.

Mobile SEO

More than 93.7% of Australians rely heavily on their mobile phones to browse the internet. In fact, it’s their preferred method for finding information online. So if you’re a business, you know that investing in mobile SEO makes perfect sense.

From its name, mobile SEO is all about optimising your website to rank higher for searches that are done on mobile devices. The goal here is to create the best user experience for people using their mobile phones to be able to increase your rankings and generate better traffic to your website.

Mobile SEO focuses on creating a responsive website that can be accessed easily through different devices and screen sizes. This ensures that your customers get to enjoy a seamless experience from their computers to their mobile devices.

This method also creates mobile-friendly content that customers can enjoy reading even on a smaller screen. Fast page speed is also very important since most people who browse on their phone expect websites to load faster, or else, they’ll leave right away.

Mobile SEO is also making sure that your website runs smoothly at all times, reducing downtimes to ensure that your customers get the best user experience every time they visit your website to find information or buy your products.

The Bottomline

SEO has become a must for every business. So if you still don’t have an SEO campaign in place, this is the time to get in touch with us and let us help you come up with the best SEO strategy for your business.