Carterra offers a single product with a longer sales lead time, so the website redesign needed a resource area with lead-capture capability for marketing purposes. We also added a store built in WooCommerce to sell consumables and other supporting items. The home page offers four initial content funnels that lead to different application areas. The applications pages dynamically pull in related resource content which in turn, generates leads. We created a custom theme on the WordPress platform. Carterra® Inc. develops highly parallel microfluidic devices for drug discovery and life science research applications. Their technology uses a network of microchannels that uniquely enable flow-based array printing of proteins and antibodies on sensor surfaces. Carterra delivers high-resolution data for critical biotherapeutics applications at throughputs 10 – 100 times faster than existing platforms, compressing months of work into days.