Description

A functional e-commerce site aimed at grassroots football.

The design uses bold colours, greens, reds and blues to highlight prices and savings. The website is busy (due to large number of products available) but at the same time the shop is easy to navigate. There are clear categories and prominent brand logos making the navigation easy. The feel is very practical and unpretentious. Website is geared towards clubs, schools and teams looking to buy football kits and accessories without overspending. Nothing flashy, just straightforward and to the point.

The Company

Discount Football Kits is one of the UK's top suppliers of footballs, football kits and various accessories. There is also a large football blog section with articles and guides.