In 1971, the very first Earthbar was a humble, West Hollywood vitamin shop. But by 2021, this California icon was crafting fresh juices, smoothies and bowls for the most health-obsessed people on the planet. The problem: existing in an overwhelming wellness landscape. Our solution? Create a simple, but elevated brand experience with heavy curation and helpful design.
For an LA icon, we created an iconic system to help guests navigate an unmatched holistic health offering, from tinctures to avocado toast. For maximum appetite appeal, a bold, modern set of black and white foundational elements put vibrant products, photography, and original illustrations in the spotlight.
To make the evolution complete, we developed a relatable, yet expert tone of voice that brings sciencey health terms down to earth. A slightly edgy, confident personality that stands out in the space — from social channels to product naming.