Behind the corporate values of Melon Fashion Group lay innovations, reckless, passion and communications. Main goal is to be on the forefront of fashion retail. Every brand is special and has its' own unique style. That’s why it was crucial to deliver each brand character through visuals of the website.
We conducted market analysis, studied brand book and marketing materials of the client deeply, and decided to focus on Corporate Values of Melon Fashion Group. Thus, we developed fresh, interactive and bright website with Avantgarde visuals.
– Each brand is represented by dynamic and bright video with current season collection on the main page
– Each brand page became a dynamic look book that is always up-to-date
– Career page is designed to show the creativity of the team. We also explained the Cult of High Talents with emotional photos of team members and some interviews
– For investors we developed a whole page with important documents
This site focuses on main three goals: to show the individual style and character of each brand, to find new franchise partners, to explain the corporate culture of Melon Fashion and attract new members to the team.