Description

Proficit is a UK-based life-science consultancy, dedicated to providing impactful, in-depth strategic analysis & insights into emerging biotechnologies.

Logo and branding: Our approach to logo design involved creating a visual representation that captures the essence of our client's business without being overly literal. The goal was to elevate the logo by incorporating abstract elements that align with their brand identity, striking the perfect balance between uniqueness and relevance.

Color Palette: With the client's preference for a dark-themed website, our goal was to introduce lighter colors that would bring balance and enhance the design. Carefully selected to complement the chosen colors, these lighter shades added a touch of brightness, resulting in a harmonious and visually appealing composition.

Typography: With the client's preference for a modern and clean design, we chose the Satoshi font for its minimalist and versatile aesthetic. Its neutral yet elegant appearance provides excellent readability, enhancing user experience across all devices. The font's geometric shapes and balanced letterforms seamlessly complement the overall design, adding a professional and polished touch to the website.