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Rajneeral babutta

Rajneeral babutta

by Rajneeral Babutta

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Successfully running the multi-designer store V HANNAH, located in the heart of the city. The three-year-old boutique stocks creations by some of the country’s finest young designers and in her words, ‘serve up as a constant source of motivation’ for her own creations. As a board member of the Rajasthan chapter of FICCI Flo, she has keen business acumen and aspires to showcase her label and her vision on various national and international platforms through her creative endeavours. She also aims to establish her store, as a fashion landmark of Jaipur and the rest of the country to promote budding designers, much like herself.  

Her first foray into the fashion world was a Showcase at the prestigious Bangalore Fashion Week, a breeding platform for upcoming talents in the Indian fashion industry. The year was 2013, and she had only 6 months from ideation to creation of a collection. She pulled the stint off with great panache and how. The show was a huge success, although in her words, she found the whole experience, rather humbling. It was a stepping-stone to greater things – she had finally found her calling. 

She has been an avid explorer whose ears are trained to follow the faint yet compelling ‘clack-clack’ of the distant looms that promise variegated palette and texture, Rajneeral’s, donning the mantle of an intrepid explorer, travels there with gusto. If the Madhya Pradesh looms offer her the Chanderi, then the women ruled ones from Assam give her the Mekhalachadder, vibrant Khads and Paithini come from Maharashtra and the delicate Jamdani and Khadi are yielded by Bengal and Rajasthan. 

The designs have been evolved through a series of hit and trials and self-education, which shape her philosophy towards the vocation. She has an open-minded and organic approach to creativity and is always searching for new stimuli to experiment with, in order to constantly redefine her signature aesthetics. Playing with earthy colours, adorning them with a sprinkling of traditional embroideries and ornamentations, block printing and explorations have been the approach so far.  

An active member of FDCI, Rajneeral brews a heady concoction where the glamorous, modern silhouette is stirred with honest loom and Khadi fabric and sprinkled with the fragrance of soil from a distant village. Rajneeral has participated in many Fashion Shows in India & abroad representing Khadi. Presently working with khadi board of Rajasthan to promote the weavers of Rajasthan. 

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