It is often the first impression that shapes or tears down a brand’s image among the customers. One of the main and most important platforms for promoting a business is advertisements. If you are not doing advertising for your brand then you are missing a great deal. In the beginning, you may find it expensive but you can see the changes after putting advertisements for your brand. This will create an interest in the mind of a new customer who doesn’t even know about your existence.
Business Connect is in conversation with Mr Shubham Jain, proprietor at Shubindia, an agency that is making your presence felt.
Shubindia is today the agency on record for media planning and buying for many leading brands and advertisers across verticals – with clients from large corporates to even local medium budget spenders. Not one to believe in the one-size-fits-all system, we implement strategies and campaigns that are successful even with medium to small budgets. The key for us is the ability to reach target groups for clients who are taking the first tentative steps in OOH and, going forward, making them die-hard believers in the medium.
It is spreading its footprint rapidly across the Maharashtra State and now we have started working in Pan India. When you need an advertising medium that’s cost-effective and long-lasting, and that gives you the necessary reach and the frequency, think of one of the best advertising agencies in Pune; Shubindia Ad Works. Across the length and breadth of Pune, Shubindia will help you run targeted campaigns. We assure you of the best deal with optimum coverage in all forms of outdoor media. You can put your brand’s advertisement through the palette of our services
But one of the most effective mediums of attractive and appealing ads is Hoardings.
We’re sure when you think of outdoor advertising, the first thing that pops into your mind is a huge and colourful billboard. Although billboards are a part of outdoor ads, these ads also include everything from ads on buses, taxis or phone booths. Outdoor Ads have been around longer than you think, back in the day when the Egyptians used to draft trade documents or financial statements on walls, they were also using the technique of outdoor advertising to get their message across.
Outdoor Advertising has a high impact: You cannot switch off a billboard or a taxi ad or something displayed on a phone booth can you. It doesn’t need to be invited in by the user as is the case with other mediums and reaches a larger audience. Consumers have no choice but to view their message. This is often big, creative and colourful. Besides being cost-effective, outdoor ads tend to produce more ROIs. The more you invest in outdoor ads, the higher the ROIs. This is because you can reach a wider audience that is compelled to take in your message. If the design and the messaging on your outdoor advertising are right, there is no reason why your prospects won’t respond to your Call to Action.
APN suggests that 70% of purchase decisions are made outside shops and retail centres. Well placed outdoor advertising can influence your consumer’s decision to buy a product. Outdoor ads impact the path to purchase and often compel people to make the decision.
Although outdoor ads have great ROI and can impact a larger audience, they work to give you the best results if paired with other marketing efforts. Reminding your brand message to the consumer through other mediums help reinforce it and also impact their decision-making process.
At Shubindia, we specialize in producing diverse outdoor ads and signs for our clients. If you want an outdoor advertising solution for your business.
There are so many methods to measure the effectiveness of outdoor advertising.
Plan an outdoor advertising campaign for your business. Then look at your sales before and after running this campaign. Also, make sure that no other marketing activity running parallel.
Plan an outdoor advertising campaign by targeting a particular geographic area.
Plan an outdoor advertising campaign for a single sales event in your shop. Give a special phone number for that event in the ad and a special bonus for the first 500 customers. If you are getting a high response for that you can measure the effectiveness.
Ad-specific coupon codes, discount vouchers, QR codes, etc, are a great way to measure effectiveness.
We’ve come a long way from writings on the wall and it has been established that outdoor advertising in any shape or form can help you boost sales and reach a wider audience base. Here are some more reasons for you to invest in it:
Shubindia always believes in providing unmatched quality of services because for us customer satisfaction is important.
Our Clients are Maruti, Tanishq, Oppo, Oyo, JSW, Royal Saffron, etc. We have clients from industries like education, real estate, automobile, jewellers, corporates, manufacturers, hospitals, pharmaceuticals, etc.
Technological advancements forced us to start the trending form of advertisements other than traditional media. So we learned it and gave an examination for the Google Adwords Certification. We are happy to let you know that we scored 95% on it. Fortunately, immediately after certification, we started getting clients for the same.
We were the authorized advertising agency for the “JITO CONNECT 2016” which was one of the biggest corporate events in India. We were the authorized agency for launching the OPPO F3 Plus in more than 1800 retail mobile shops in Pune & PCMC through in-shop branding.
We want to grow as an advertising agency and start the services which are not being offered right now by us.
I take this opportunity to thank our valued customers, whose continued patronage and confidence in our company inspire us to extend the best of services and enables us to provide value for their money. We make every penny spent on advertisements worth it.
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