Description

Oskar Blues is one of the nation’s largest craft brewers with popular products like Dale’s Pale Ale. Although the craft beer segment continues to grow, Oskar Blues had identified spirits as its next business opportunity.

Agency Squid was brought in to create a tagline and concept campaign ideas. We ended up working with Oskar Blues on defining the white space, building the brand and brand assets from every consumer touch point, and creating a response loop enabling the brand to make changes on the fly to better suit their customers.