This financial services company prides themselves on customer service, and offers wealth management and growth for high-net worth individuals and families – as well as 401K's and retirement services for companies and employees.
The design was intended to help differentiate Trust Point from their competitors, tell this story in an interactive way that draws attention to the personalized nature of their consulting and wealth-building work. The full-width video background focuses on smiles of advisors, key emotional life moments of those whose money has been well invested and their families. The design is intentional down to the interior pages and each component, intended to allow the visitor to find what they need quickly without getting overwhelmed.
Call-to-actions, white space, and prioritizing what's most important for the visitor and the business – define this financial web design project.