"Twelve:Thirty Media helps churches all around the world transform their worship experiences with worship media, custom media and production training.
The site is largely e-commerce-driven, but it was important to clearly feature their custom media services and training resources, which make up a significant portion of their revenue and drive traffic, respectively. We drastically simplified their navigation so that the site is clearly organized into 3 main areas. Users can select whether they are interested in buying, creating or learning to quickly get them to the right content.
With a recognizable brand in their space, we kept a lot of the existing branding, but updated the layout, streamlined content, and optimized for mobile. Iconography makes product types recognizable at a glance. Calls to action serve to move users between sections if they don't find the help they need. A smooth purchase or custom project quote complete the experience. "