As a culture, Indians has always drawn a thick line between goals and greed. While aspirations may have been limitless, ambitions filtered through the lens of prioritization and practicality had always been limited. We had been tutored and trained to believe that the ultimate mantra in life was to seek contentment in what you had versus feeling deprived of what you did not. We are made to believe that no human being could desire to have everything in life. We were asked to set our sights on a few goals and purpose our lives towards achieving them. We were told to fly but also remain grounded. We were encouraged to move forward but through steps not leaps. Contentment was not just seen as a virtue; it was our most fundamental operating value & belief in life. While for one part of India, contentment continues to remain a defining value, for another it has in itself become a source of discontentment!