
The Kaizen & Cohen website was created with the emphasis on emotion, honesty, and functionality. The colour palette has been chosen specifically to convey a feeling of ‘ease’ for the visitor, whilst also being exciting and dynamic. The designers at Kaizen & Cohen purposely omitted some of the usual site tricks which some retailers deploy in favour of what they call ‘pure retail honesty’. As well as providing a very efficient niche retailing experience, the website provides a very useful, bookmark-worthy, resource for all visitors.
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