ALLAIA is a clean and modern HTML5 eCommerce Site Template designed and developed keeping in mind Page Speed Performance as the core feature of the item. Google regard Page Speed as a RANKING SIGNAL and better result/position on Search Engines. Quite important for an eCommerce web site. Page speed is also important to user experience too. Allaia is the right compromise between features and page speed. Designed taking care file sizes, clean code and critical css load.