10 Mobile App Marketing Tips to Increase Your Downloads
Are you happy with the response your application is getting? Do you think the response is appropriate w.r.t to the money, energy, and time you spent developing and marketing your app? Do you think your app can survive in a competitive market? App stores are flooded with homogenous apps, and making your app stand out from the clutter is a challenging task.
Merely launching your app is not enough anymore, you need to come up with strategies to keep users engaged and boost your app downloads. Fortunately, there are several steps you can take to increase the notoriety of your mobile application.
In this article, we are giving you 10 most important tips to increase app downloads.
Our top 10 tips are:
1. Create Appealing Icon
The first thing users see when they see your app on the app store is your icon. Hence, the design of your app icon is very critical to success. It should not only be eye-catching but should also reflect what your app is about. If your app is a clear representation of what you offer, it will provide users a clue and make it more convenient for them to install. Having said that, it should not be too flashy or confusing to the eyes. Simple and straightforward is the way to go.
2. Create Brand Awareness
Creating your app is one thing, but making it appear in front of your audience is a whole new game. To improve download numbers, you need to spread the word about your app. One way to promote your app is through paid advertisement campaigns. I am sure you must have come across an advertisement for a gaming app while you were browsing YouTube. Just like those apps, you also need to buy ad spots for your app on popular social media sites. You can also pair up with micro and Nano influencers to promote your app.
3. App Store Optimization
App Store Optimization (ASO) is just as related to the success of your app as Search Engine Optimization (SEO) is to content. Just like SEO optimizes the visibility of your content, ASO increases the visibility of your app on the app store. Higher the ASO, more users will be able to find your app during their search. Several factors affect the ASO of your mobile apps, such as revenue, user retention, the number of times your app has been downloaded, the number of positive reviews it has received, and more. Invest in ASO to not increase downloads and app exposure.
4. Use Other People's Audiences
If done at the right places in the right manner, guest posting can direct massive traffic to your app. Find businesses and blogs that are similar or related to your application; pitch articles containing backlinks to your mobile applications to direct traffic. You can do this successfully by keeping yourself informed about the customer needs, and which publications they like to read. Guest posting on different sites can drive an enormous increase in your traffic and awareness.
5. Email Marketing
Email marketing is one of the best techniques to increase app downloads. Emails engage the audience and drive traffic for your app. Offer information that could be vital for your customers in the form of a newsletter. Ultimately, your target audience will be inclined to check out your app.
6. Research your Keywords
While ASO is extremely important to your website, it is also important that your app is optimized for search engines as well. Adopt a winning SEO strategy to optimize your content and rank on Google. Your SEO strategy includes aspects like which type of keywords you would focus on, will you use backlinks, how many guest posts you will target, which volume websites you will target, and so on. If you are a newbie, you can take help from professionals: software houses can help you rank on Google. You can source affordable professionals on sites like Fiver or Upwork, I have worked with software houses in Pakistan in the past, and they have never let me down!
7. Facebook Marketing
We cannot emphasize enough on the importance of social media marketing in this age. If you are aiming for a sharp spike in the downloads for your app, put all your energy in Facebook marketing first. However, this does not mean that you should not spread your marketing across different channels. Try all popular social media platforms, and see what suits best to your business.
Retargeting is a form of advertising that helps you regain bounced traffic after they leave your website. You can use the technique to market your products on Google, Facebook, and other sites. This technique is only for those who have already checked out your app microsite but did not download it. Using retargeting, you can advertise it to the same target audience.
To see an exponential increase in your app downloads, you need positive reviews. Mostly, this is the first thing that helps people in making their decision. App reviews declares the value of your app, and provide testimonials to other people whether it is worth downloading or not. If you are tempted to purchase fake reviews for your app, it could be risky and end up in you getting blocked, so focus on organic reviews. Request influential people to review your product, as their influence may help you increase your downloads by a large number.
10. Online Ads
Word of mouth and emails will boost your app downloads, but only to an extent. To boost your app's downloads drastically, ads are a great way. It enhances your brand awareness and reach at the same time. You can use multiple platforms to run your ads, such as Search Engines, Websites, and Social Media Platforms.
Wrapping it Up
In a nutshell, generating more downloads is not as easy as it seems, but if you use the tips given above, you will see a boost in your downloads over time. Moreover, it is important to stay updated with the industry trends; keep one ear to the ground for new ways to increase app downloads.
Which one of these tips are you going to use? Share with us in the comments below!