4 Mistakes To Avoid While Designing A Mobile App For An Online Store
By the year 2020, mobile apps is forecasted to generate around 190, billion dollars in revenues via app stores and in-app advertising worldwide. In 2016, an estimated 63% percent of the world population already owned a mobile phone. In addition, by the end of 2019 the number of mobile phone users by estimation will reach 4.68 billion.
The two most popular and leading app stores in the world are Apple's Store and Google Play. Other known app store includes Windows Phone Store and BlackBerry World App as well. As of March 2017, there were 2.8 million available apps at Google Play Store and 2.2 million apps available in the Apple’s App Store. So what does all these history and statistics leads us to? It means with your mobile, the world is in your palms, no wonder every successful commercial businesses, e-commerce development company, Magento Development firms and local businesses are all using and designing new mobile apps on the go for users or customers to effortlessly connect with hem, making it a valuable tool for the modern business. But the most important topic and challenging issue when it comes to mobile apps is that so many of these apps are not well optimized or tend to be having serious navigational issues, this is why we have to deal with this subject matter by picking out certain mistakes developers do make when designing these apps for online store owners and suggest certain measures to revamp these problems. So what are these mistakes? We will look at four of them here:
Using Site Navigation With A Daunting User Flow
When you have a well pensive planning of an app's UX architecture before rushing into the designing of a mobile app, you'll come out with the best navigational mobile app. It will interest you to note that even before getting to the wire framing stage of your app design, the user flow and structure of an app must be mapped-out. As an app developer, your number one aim should not be a prospect for producing great aesthetics and graphical details on your application, rather, endeavor to optimize the flow of the app first. From statistics, we have seen so far, we know that apps do fail from lack of flow and organization.
When you have a great concept of UX architecture, then secondary aspects like details and aesthetic can now clearly bring out your idea.
Ignoring App Store Optimization
When you newly design an app store, do employ the services of an SEO, you can get them from many Magento Development Agencies out there, so that they can help you with the visibility and discoverability of your mobile apps through app store optimization process. If you do not do SEO for your app on Apple store or Google Play, nobody may get to see your app, talk more of even using it. A good to determine a useful app is one that have been optimized by selecting the appropriate keywords to be used in the apps name and meta description part, with a content marketing medium by building quality back-links from different social media out there.
Now optimizing your app has to do with advertisement, so you have to ask yourself this question; once I create my mobile app, how o I get to spread the word about it? Reaching out to the Smartphone generation though may not be a difficult task, and here are some few methods you can use to get yourself known.
Make It Useful: You have to be creative and come up with something that will attract the public and put your brand name in front of them. That is why your mobile app doesn’t have to be just an extension of your website or another version of your online store that would be of interest to only your current customers.
No matter how well you market your mobile app, if it's not something people need, they aren't going to be interested. So, first and foremost, make sure your app is something useful for your target customer base. Then you will see great results from both your marketing and your mobile app.
Other things you need to make use of include Guest Blogging, making use of QR Codes, initiating Mobile Advertising, Social Advertising, Mobile App Marketing Agencies and etcetera. Moreover, like I said earlier only some Magento Development firms or SEO experts may help you channel your marketing properly.
Not Making Use Of Pre-Launch Promotional Campaigns
Most e-commerce development companies and mobile app developers invest only in post-launch promotional campaigns. Before launching your mobile app, you have to sketch out a pre-launch promotion strategy, and this strategy must explain ways to create hype around your mobile app by making use of both Off page and offpage SEO.
There are a lot and variety of online advertisement you can effectively make use of to reveal yourself to the public, and some of them include video ads that and video reviews you can place on YouTube, social media campaigns, referral email campaign, search ads and However, you also need to complement the web-based advertisement options with conventional marketing strategies like billboards, posters, print ads, radio and TV advertisements.
Overall, you must make plan for a vast mobile app launch strategy that will make your mobile app popular within a short time of notice. Your strategy should focus more on your app rather than your product, you can employ the services of marketing influencers to help your app reach a wide range of pre-launch opportunities and audience, so that these influencers now create a hype required to persuade users to download the new app. This strategy, if you look at it closely, helps you to identify mistakes that most online storeowners commonly make.
Making Use Of Very Complex App Design
Complexity of design may be appealing only for viewing, but the user experience may turn off users. As consumer patience drops by the bucket load, it is ideal as a web developer to try as much as possible to avoid unnecessary plug-ins and pop-ups that bombards your app.
Visitors to your site will definitely get frustrated when everything about your app loads slowly, and the customer's needs is yet to be met. Because of these, it is better to learn about your customers to know what exactly they want from your mobile app, so that you can just straight forward and revamp the functionality and user interface for better viewing and usage. As long as mobile app goes, it's better to be good in what you offer, than to be unique, 'in fondo', being unique is placed as a secondary aspect when it comes to user usability of your mobile app. It's important that your design meets the specifications of design before breaking the bank for things like graphics and color attributes on products description.
The thing is that, when you are adding design elements to make a composition more visually appealing, you still need to add value to the user experience, otherwise your hard work on design elements will be a waste. Its better you have the mentality of designing reductively instead of additively, since your mobile app has to be focused on actual content or function of the app.