Deciding which platform to choose for your website development? Consider using WordPress. When you learn about the benefits it has to offer, you will barely look for any other option except WordPress website development.

The platform’s usage statistics are the major evidence of its popularity among people. As per the W3Techs report, WordPress powers 43.1% of websites on the internet and has a high market share of 62.9%, the highest among other CMSs.

The platform’s usage statistics

You might be wondering what special WordPress offers that is not available in other content management systems (CMSs). We have outlined the major 7 benefits that make WordPress a popular platform over the internet and a preferred choice of businesses.

Top benefits of using WordPress for your website development

1. Cost-effectiveness

Yes, WordPress is free to use. Being an open-source CMS, anyone can install and use WordPress for developing websites. Though the core software is available for free, you may incur costs in hosting, domain name registration, custom development, and premium themes and plugins.

Nevertheless, WordPress eliminates the need for businesses to invest in expensive licenses, reducing the upfront costs associated with setting up a website. Therefore, you do not have to worry about adding any licensing fees for the platform while deciding the budget for your WordPress website development.

2. Extensive plugin availability

WordPress's extensive plugin ecosystem offers a diverse range of tools, empowering users to enhance their websites according to specific needs. Whether for SEO optimization, social media integration, transforming your WP site into an online store, performance enhancement, etc., there is a plugin for nearly every website requirement.

However, basic plugins (such as for integrating contact forms), usually come with user-friendly interfaces and straightforward settings that can be adjusted without much proficiency. But for

advanced plugins or those with complex functionalities, you may require a slightly higher level of technical proficiency. Also, if you are opting for custom plugin development with advanced capability, it is best advised to hire WordPress developers or seek assistance from a professional.

3. User-friendly interface

WordPress boasts an intuitive dashboard that simplifies the website management process. Users, even those without advanced technical skills, can easily navigate the platform’s dashboard to perform various tasks. The user-friendly content editor is similar to a word processor, making the process of adding, editing, and updating content on the website straightforward.

With an interface that is easy to grasp, business owners can take control of their websites, reducing the dependence on professional developers for routine updates. This not only saves costs but also ensures that updates are implemented promptly, keeping the website current and aligned with the business's evolving needs.

4. SEO-friendly

WordPress's SEO-friendliness is a key factor in its widespread adoption for web development. The platform's underlying architecture is inherently clean and well-structured, making it easy for search engine crawlers to navigate and index content efficiently.

Additionally, the availability of SEO plugins like Yoast SEO and All in One SEO Pack further enhances the platform’s SEO capabilities. These plugins offer insights and recommendations for improving content, meta descriptions, and keyword usage. This makes WordPress an ideal choice for those looking to enhance their online visibility and search engine rankings.

5. Flexibility

Initially designed for blogging purposes, WordPress has now become an all-in-one solution for developing any type of website. >Be it a personal blog, eCommerce website, corporate platform, or any custom website development need, WordPress caters to diverse design preferences and functionalities.

WordPress lets businesses start small and grow over time. Its adaptability and scalability are particularly advantageous for businesses with evolving requirements, enabling seamless integration of new services, products, or functionalities as their operations expand.

6. Multiple-user management

WordPress lets website owners manage multiple users (administrators, editors, and others, who interact with or have access to the website's backend) simultaneously. You can create and manage multiple user accounts with distinct roles and capabilities. Each role comes with specific permissions, ensuring that individuals have appropriate access levels based on their responsibilities.

This feature is particularly valuable for collaborative efforts. It enables teams to work together on content creation, editing, and website management. Whether it's a blog with multiple authors, a corporate website with various contributors, or an eCommerce site with distinct roles for staff members, WordPress's multiple-user management enhances teamwork and facilitates the smooth operation of websites with diverse content contributors.

7. Active community support

WordPress has a large and engaged community of developers, designers, and users from around the world. The community serves as a collaborative space where individuals share knowledge, experiences, and solutions related to WordPress web development.

There are various resources, including forums, available within the WordPress community. This facilitates WP users to ask questions and share insights, fostering a sense of community and mutual support. Tutorials and documentation created by community members offer valuable guidance for both beginners and experienced developers. This active community support network is instrumental in troubleshooting issues that users may encounter during web development.

Additional benefits

The list of WordPress’s benefits does not end here. In addition to the above-stated advantages, WordPress offers a lot more to develop feature-rich web solutions. Let’s see some additional benefits that you can get with WordPress website development.

  • Multiple payment gateways

    WordPress, especially when paired with appropriate plugins and extensions, supports various payment gateways (like PayPal, Stripe, Square, Amazon Pay, and others). This flexibility allows website owners to integrate multiple payment options, providing convenience to customers and potentially expanding the reach of the business.

  • Multi-language capabilities

    WP has robust multilingual capabilities, allowing developers to present the website’s content in multiple languages. This is beneficial for businesses or individuals with a global audience, ensuring that content is accessible and engaging to users in different regions.

  • A wide range of attractive themes

    The WordPress ecosystem offers an extensive library of themes, both free and premium, that cater to diverse design preferences and industries. Users can choose from a wide range of visually appealing pre-built templates to show their brand purpose without extensive coding knowledge. However, customization of these themes or custom theme development will require technical proficiency where you may need to hire WordPress developers for custom development.

  • Regular updates and security

    WordPress is actively maintained, with regular updates released to enhance features, fix bugs, and address security vulnerabilities. It ensures that websites built on WordPress remain secure and up-to-date with the latest technological advancements.

  • Scalable platform that can grow with your business

    WordPress is suitable for developing websites of varying sizes. Whether you're starting small and gradually expanding or launching a large-scale business site, WordPress can adapt and grow with your business expansions.

  • Offers a robust eCommerce solution

    Plugins like WooCommerce make WordPress a robust and customizable eCommerce solution. Businesses can leverage them to set up online stores, manage products, process transactions, and handle other essential aspects of running an online store.


Though we have discussed essential WordPress advantages, still it would not be wrong to say that we’ve just scratched the surface. The platform’s potential is vast, encompassing a rich ecosystem of functionalities that can be harnessed to meet the most complex website development requirements.

While WordPress is easy to use, still you need to be an expert to leverage its immense potential for website development. In scenarios like customized development requirements, partnering with a WordPress development company can help you make the most of the platform.