Digital marketing is a career that has a lot to offer for technologists, creatives, and business people. There are many paths you can follow, but it's wise to focus on one or two areas that you can do best, then you can always learn from there. This field is ever-changing and engaging, and there is always something new to learn.

You will also be working with different clients if you work in an agency, meaning you will probably get good packages along with additional perks. Here are a few reasons to choose a career in digital marketing.

1. It's a technical and creative field

Digital marketing needs a unique combination of creativity and technical expertise. You may be required to write eye-catching headlines for advertising campaigns or check the campaign's analytics. Since this field is huge, it has various sections, each requiring a unique skill set. For instance, digital creators need multiple skills, such as writing, editing, graphic design, SEO, and more. On the other hand, social media marketers should run an impressive promotion campaign.

2. High demand for digital marketers

Digital marketers are in high demand since the digital sphere is constantly evolving and doesn't have enough experts currently to fulfill its needs. In addition, all industries require digital marketing. Marketing is also the core part of a business, and with the entrance of smartphones, PCs, and the web, social media utilization and buyers' purchasing behavior are continually changing. Therefore, it's undoubtedly a good idea to venture into a career where demand surpasses supply.

High demand for digital marketers

3. Professional growth

The digital marketing field is yet to be explored fully, and industrial sectors, roles, and specialities are emerging daily. This means you can begin with a basic digital marketing certification and then pursue further learning to expand yourself as a professional as you acquire more experience in the field. You can become a social media manager, SEO expert, graphic designer, content specialist, or delve into many other roles

4. Start your own business or improve the existing one

Digital marketers have extensive knowledge of many online tools and platforms. They can build websites, create products and sell them to the target market. With ample digital marketing skills, you can start an online business yourself or even become a digital marketing consultant and start a freelancing business.

If you want to become an entrepreneur, learning digital marketing is essential. With these skills, you could lower the costs of your business's promotion, target the appropriate audience and measure your progress better.

5. Higher compensation

When a job is in demand, there is a higher chance to negotiate pay, whether you are working in-house or as a freelancer. Provided you manifest your work through the job search process, you will be able to bid higher and gain more experience. You can get better roles in a company due to your expertise, which can increase your salary. Experienced digital marketing executives earn up to $4,419 per month, depending on the level of expertise and year of quality experience. 

6. It’s easy to start a digital marketing career

Unlike other professions that require a degree, digital marketing only needs you to practice essential online marketing techniques and create a portfolio, and you are good to go. Although getting a degree in digital marketing or certifications is vital, you don’t need them to begin or get your first job. All information you will need to thrive in this field is available online.

In addition, the digital marketing field is friendly and full of great people. Therefore, if you have any questions, you can search for them online or ask around to find answers. Digital marketing could be a great choice if you want to start a new career.

7. Versatility in digital marketing

You will likely only need a little training to make the switch if you choose a path in this field and decide to pivot later. This means you can build on existing skills while learning new ones but remain in the same field. You can choose different roles within the digital marketing umbrella, including digital marketer, creative specialist, SEO specialist, or email marketer. If you are looking for a field full of variety and novelty, then you should go for digital marketing.

8. Digital marketing is fast-growing

Digital marketing has grown at an exceptional rate due to the evolving internet. Furthermore, the internet expects millions of people in the coming years, which means more business on the internet. It’s the most effective time to start a digital marketing career since the flow of clients and projects will increase dramatically.

Due to the fast-growing internet, a digital marketing career is also changing in terms of tactics and strategies. However, staying updated with the changing trends is important if you are willing to start your career since it can help you find more opportunities. People with skills appropriate for new and effective strategies are heavily demanded as the old strategies go out of trend.


A digital marketing career is an excellent opportunity if you are looking for a job or career growth. The jobs available on the market in the digital marketing field are many, but the people willing to work in the field are fewer. Due to this demand and supply gap, the opportunity for digital marketing jobs is immense.