The internet is undoubtedly one of the most significant innovations of our time. It has led to unlimited opportunities for knowledge, entertainment, and even employment. Of these, one of the biggest things it has led to is the rise of e-commerce.

By 2021, e-commerce sales are expected to constitute 13.7 percent of retail sales. Due to its rise, many people are considering opening an online store as a viable option to earn money.

Due to the advent of many tools and platforms, it’s relatively easy to start an online store. However, competition is at an all-time high, and it’s essential to plan things out and think everything through before you launch your online store.

Here are five things you should know before starting an online store:

Create A Business Plan

Planning is an essential element of every major step you’re going to take in life, and building your online store is no different. It’s vital to draft a business plan that covers the most important aspects of your future business, including legalities, financing, and marketing.

Additionally, the business plan must also highlight your target audience in as much detail as possible. If you’re struggling with this part, you can always get assistance from a third party and hire a business plan writer to help you draft the perfect business plan for your business.

Focus On Your Consumer And Your Target Market

Sales and marketing are two of the essential pillars of any business. To succeed in these areas, it’s vital to conduct considerable market research into your niche, as well as your target audience, so you can get to know the market inside out.

To know whether your target customer will be likely to spend on your product, you should first determine their demographic traits, as well as how they spend their money and how they browse the internet. Additionally, you should monitor your competitors and analyze what they’re doing right and what they’re doing wrong. Any mistakes they’re making right now could prove to be a competitive advantage for you.

Select The Right Product To Sell

So, you’ve created a detailed business plan and have identified a very profitable niche for your future online store. The next step is to decide what product you’re going to sell carefully.

Your offering could potentially make or break your business and, whatever you choose, should aim to fulfill a current gap in the market. Many companies also take the approach of creating a need and advertising their products accordingly. Whatever you choose, though, it’s vital to ensure the product is of the right quality and matches your brand image. Lastly, if you’re not manufacturing the product yourself, ensure the supplier meets all requirements.

Choose A Domain Name

Choose A Domain Name

Selecting an excellent hosting provider is an essential part of setting up an online store. Once this is all sorted out, you can finally build your website and make your online store operational. If you’re struggling to come up with a name, you can use a domain name generator.

Use Social Media Correctly

Social media has opened up many communication possibilities for businesses and, for online stores where customers will only be relying on what they see online, it’s vital to capitalize on it.

Platforms, such as Facebook, Instagram, and Twitter, offer many marketing opportunities to businesses where they can promote their products and expand their audience.

Build An Email List

Today, 99 percent of consumers check their emails every day. Email marketing is crucial for online businesses to employ. Building an email list needs to be a priority while you’re setting up your store.

For instance, you can encourage visitors to sign up in exchange for a discount or a freebie. Businesses must remember to maintain this list and grow it to ensure subscribers are up-to-date with the latest news and promotions.

One way you can build your email list is with a LinkedIn email extractor that allows you to construct a targeting emailing list by exporting your LinkedIn connections to a file.

Don't Delay Email Responses

An important aspect of email marketing is maintaining communication with your audience. Your potential and existing customers are going to reach out to you regularly for any questions and queries they might have. It's crucial to reply to these promptly so you can maintain the connection and reassure your audience that you're available to address any issues they might have.

Transition From A Service To A Product

During the start of your venture, you'll have minimal capital and quite a lot of time on your hands. Before you jump into selling products immediately, you should aim to sell a service. This transition helps when you want to build a relationship with your customers and learn from this experience.

This gradual approach allows you to identify pain points and gives you room to improve. Once you think you and your business are ready, you can launch a product.


Starting an online store is, by no means, an easy task. It requires dedication and lots of trial and error. However, once you find your flow and know what’s working, you can grow your new business.

What else should a person know before starting an online store? Let us know in the comments below!