Like other digital marketing strategies, websites are a powerful marketing tool for your photography business. Every photographer should have a website that drives leads and conversions without much hassle. Unfortunately, you're not the one using websites or digital marketing for your business. Countless photographers competing for the same clients also have websites and are doing everything to top search engine rankings and viewership. Besides creating an impressive and responsive website, you should focus on specific features that make your photography website stand out. These features include:

1. Location and Niche

Location is a crucial aspect of any photography business. Your prospective clients should know your location before they hire you, making location a crucial feature of your website. Ensure that you mention your current city, state, and region alongside a short introductory paragraph. You can include your location seamlessly in your introductory paragraph by mentioning that you are based in Sydney or as a CTA to clients looking for photography and video production Sydney.

Freelance photographers should also mention their area of jurisdiction. Highlight to potential clients your flexibility and if your charges include accommodation and travel costs. Location aside, you should include your photography niche. Photography has several niches, including weddings, documentaries, fashion, food, wildlife, fashion photography, and many more.

2. Showcase Your Work

Your photography website should have a portfolio where prospects and customers can see your previous work. The goal of having a portfolio is to showcase your best photos. Consider the following when creating a photography portfolio:

  • Upload 10 to 15 images only. Uploading hundreds of photos to your website can overwhelm potential clients and slow down your website. Curate your best photos and update the images frequently.
  • Don’t create many galleries. You should create an album around your niche or specialty. If you work on multiple events, classify your gallery and images. Have a gallery for birthdays, weddings, engagements, and such.
  • If you’ve specialized in one niche, like real estate photography, classify your images into different galleries. Have a section for black and white, flat lay, aerial shorts, and more.
  • Ensure that you tell a story through your photos. Your galleries should have the same mood, composition, and color elements.

3. Contact Information

Photography is a serviced based business, so you should make it easy for potential clients to reach you for inquiries or bookings. To achieve this, you should display your contact information strategically. You can have a separate contact page or display it in the footer of your site. You should also consider creating a contact form that site visitors with inquiries can fill out. This is also an easy way of building an email list. Include relevant links to your social media platforms. Having multiple touchpoints makes it easier for clients to reach out.

4. Pricing and Packages

You should display your prices and packages on your website for two reasons. First, customers won’t have to make inquiries about your charges. Secondly, it is an excellent method of filtering potential customers who might not be the right fit for your services. If the customer can’t afford your prices, they won’t make inquiries, simplifying conversion.

5. Online Scheduling

You may use a dedicated booking software to enable online session scheduling on your photography website. Thus, customers will be able to choose the preferred date & time in a calendar without calling you. For example, the free appointment plugin WordPress from MotoPress is an all-in-one solution for anyone engaged in hourly-based businesses.


Like any other website, your photography website should be responsive, have simple navigation options, and be search engine optimized. You should also choose the best hosting platform and a cohesive theme. The features mentioned above are crucial add-ons that can make your website stand out.