Mobile App Development Has Slowly Taken a Stronghold Everywhere; including Business
As we usher in another year, curiosity and fervor galore reside in some of the absolute best minds in the business domain. And with mobile technology transforming beyond its previous recognition; demand for experienced mobile app development capability has never been higher. Due to which every big and small businesses are struggling to keep up with an ever-growing backlog of projects.
Small pleasures are a big deal, and this certainly works best when it comes to mobile devices. And you know what is the best part of these devices other than connecting with people easily? They have the potential to run a host of applications that serve nearly every imaginable purpose.
Gone are the day's businesses are seen offering a wide range of products, migrating from the physical world of handing out leaflets, printing advertisements, and hanging billboards, to the mobile realm. And you know what you should do it too.
I know what you are thinking; our business doesn’t need a mobile app to sell products to our loyal customers! But the truth is this is the case in the past; developing a mobile app is no longer an exception- it has become a necessity.
Not convinced yet? Have you wondered why we call mobile phones smart? There is a reason; the plethora of host of applications offered by the device. I am sure you must have heard this before- There’s an app for this! And if you look at the big picture you will see there’s an app for every business across the globe.
Without further ado, I will go straight to the point of why your business needs to jump in the mobile app development bandwagon.
Increased Visibility and Recognition
Your end-users are at the core; there is no debate about it. As soon as your brand is established you need to spread awareness about its products and services. One of the finest solutions for creating this awareness is creating a website but if you wish to take a step further to make sales, go for an Android or iOS app. In today’s era, tech-savvy users prefer browsing mobile apps than websites. Moreover, apps can help pave the communication road between the customers and the brand.
One can think of sending dedicated push notifications, reminders, updates of their services and new schemes. In return developed mobile apps also tend to collect location data so that brands can offer a more personalized experience to its end-user. Believe it or not, but app notifications do play a crucial role in building customer loyalty as they start recognizing the brand.
Showcase what you’ve got
Are you addicted to feeds? Well, we all are curious beings willing to know what's going around in a niche way. With your android application, you can inform them about your business exactly in the way you want to. Think of brick and mortar apparel store back 10 years ago, how would they use to convey what they got new in-store and think of now how apps like Myntra, Amazon, Flipkart reveal what's hot in their space. Moreover, one push notification can send reach a wide range in a single go. It may also interest you to know that there are apps that go even further by offering happy hours where they instantly announce limited period discounts or offers to get the highest users using their apps.
Open New Revenue Channels
Another interesting benefit offered by migrating into mobile app development space is you can open new revenue channels like never before. Monetized through in-advertisements or even attaching a price tag to the app or by introducing paid features within the app is the best way to make the most of such opportunities. Often a beginner set of filters or edits will be available for all who have downloaded it. Showing your users the full set available “sets the hook” and increases desire. However, because these highlights are normally offered in palatable, incremental purchases, they are tempting without a price tag that deters purchase.
Active in Social Media
Social networking has become a crucial part of our day to day lives. And trust me, mobile apps act as an ideal platform when one needs to involve in social circles. Here information management plays a very crucial role, right from storing passwords to managing a complex range of ecosystems, one can easily stay connected with their friends and family. In regards to a business perspective, creating continuity and cohesion for users will certainly lead to undoubtedly engender appreciation. For example, Facebook or twitter credentials allow users to sign in your android app.
Visibility, even when they’re off-line
This one is a bang on feature which makes your app visible even with weak signals. The app provides static offline information which means to work on the app, you don’t require having internet access all day long. In case of weak signals, customers can easily jump into your app if you provide them off-line access. Many giants of online retailing have now introduced a feature where an off-line user can even place an order. The app stores the data & forwards it automatically to the parental server when the app is connected to the internet.
And we are done!
So these are some prime reasons for you as a business have a mobile app, no matter how big or small your set up is. Trust me, ways of doing business are changing like never before. With the ever-evolving world of mobile communication is a blessing to business owners. So, hurry up! Don’t miss out!!