Tips to Increase Amazon Sales and Stay Ahead of the Game
If you know how to work your way around it, Amazon can be a great eCommerce service for online sellers. The reason is that they invest a lot in vendor relationships, and therefore, a vast number of people are shopping on the platform, people that you as a seller can reach out to. However, increasing your sales on Amazon can be a challenging task with all the competition at your back.
You need to get acquainted with the strategies that work best on the current market and be willing to invest some of your time and money into it. To help you get started, we've compiled a list of useful tips to add to your success as an Amazon seller.
Amazon PPC Advertising
It would take months for an average seller to have their product show up in Amazon's organic search results. With advertising strategies, such as Amazon PPC management (pay per click), your products will appear on the first page of search results for a surprisingly affordable fee.
You start by helping them identify your target and create the strategy, then move on to the launch phase where you can turn on campaigns for sponsored products, display ads, and headline search ads. It helps you monitor your campaigns and lower your ACOS up to 50%. Optimizing Amazon has never been easier!
Get Feedback and Reviews
Having some positive feedback and customer reviews under your product details proves to be extremely important on Amazon. If two products are nearly identical in function and price, most buyers would go for the one with better reviews. A recent study reveals the growing importance of feedback by finding out that nearly 90% of buyers trust online reviews as much as they trust personal recommendations.
This is definitely not something you can achieve in a day, but it’s worth the effort!
If you want to beat the competition you have to think outside the box. What could work better than doing something different and refreshing to attract customers and stay ahead of other sellers? For instance, you can include a free eBook with every purchase, offer a special bonus which can be seen in the photographs, add some promo video, or have frequent discounts on specific days.
The best innovation, however, is improving the product itself! If someone is selling a similar product, go through the reviews and check for any malfunctions that the buyers complain about. Then, try working on that problem with your product to ensure maximum efficiency.
Improve Product Photos
Visual aesthetics play an important part in selling a product, especially in human-computer interaction. The easiest way to grab your buyers’ attention is to invest in the quality of your photos. The thing is, you don’t have to be a professional or spend a lot of time on it. What you need to do is follow these simple steps:
- Make use of natural lighting when shooting.
- Set up your camera on a tripod to avoid shaky photos.
- Avoid using flash for a more natural soft look.
- For the background, opt for white or beige creamy colors.
Post-processing is a different story altogether. Luckily, you can use the help of an excellent online product image editing service, which would turn an average photo into one with a stunning visual appeal. The way it works is you upload your photos and indicate the corrections you want such as removing or changing the background, color tweaks or adding shadows. Within 24 hours, you’ll get your refurbished photos back.
Email Marketing Still Does Wonders
One common misconception is that the golden days of email marketing are over. Give it a try, and the next time you’re launching some new products, announce that to those people on your email list which you think would be most interested to purchase such items.
Although growing your email list might look like a daunting task, it is quintessential to developing an active email presence, ensuring that your marketing strategies push through to all of the right people.
Contact Influencers to Promote Your Product
Nowadays, having an influencer to review and promote your product to their followers whose trust they already own, is one of the best and quickest ways to connect with different buyers and attract an audience that you otherwise wouldn’t reach.
The best way is to contact influencers who are somehow connected to what you’re trying to sell. If you sell sports gear, reach out to fitness instructors or health and lifestyle coaches who would wear them and recommend them to their audience. Message them on social media platforms like Facebook, Instagram or a blog if they have one.
Influencers of this sort usually have a set rate for this type of marketing, so be ready to negotiate. Some influencers, though, would rather get the product for free without charging a fee, so you can offer them that option as well.
Follow Amazon Rules and Regulations
You always know you’re on the right track to being able to increase your Amazon sales if you’re mindful of following the rules and regulations set by the platform. There are many, so make sure you understand them before jumping into the selling and advertising part. Avoid any suspension or shut down of your account out of negligence because your business depends on your complying with these rules.