Top 7 Best Strategy for App Marketing in 2020
You must have worked really hard on the development of your app but you need to adopt the best marketing strategy in 2020 which will help you make some profit. It is a profitable idea to get more and more target audiences from marketing strategies.
The old strategy of app marketing is through the word of mouth was the age-old tradition which has now been dealt with through proper marketing.
Best Strategy for App Marketing
It is very important to have the correct app marketing strategy for your app development business. Just having the best app in the market will not help if you do not have the correct marketing for your app.
The first thing you must know is who is your target audience which means that you will have to find out who all will use your app. If you do not know your target audience then you will not know about what kind of changes are to be made in your app or what could be the possible changes. If you are planning to do correct marketing then you will have to know about your target audience.
You must know the exact demography of your target audience, which means their age, lifestyle, lifestyle, expenditure they make. Such information will help you add or remove features in your app.
Your marketers must be very clear about the kind of competition that is prevalent in the market. You need to know your competition very well to make your place in the market. You can also compare and understand which are the factors that are helping you but not helping them or vice versa. Try to find out who has been there in the market before you and it doing comparatively better in the market.
Start with early marketing, do not wait for the app to be released and then start marketing. Marketing is like promotion, promoting movies before they are released gives them more success in revenue. Hence in the same manner if you do great marketing before the app is released, then the app will do great after it is released.
As the release date gets closer, you can start ramping your app marketing efforts with teasers, such as trailers and other short video advertising that helps build up curiosity and awareness.
As per your ability in marketing, you will have to decide what kind of elements you need for your marketing. You will have to get all your equipment ready which you want to use for your promotion. Make sure you have your Press kit and Electronic press kit ready while you start with your marketing of the app you have developed.
Optimize and Customize Your App Storage
Optimizing one’s app store is very critical and it is a ground zero strategy, which means that your app store must be organized which would help your customers to find you quickly and easily. Creating a store page is again an important aspect, which will help you make it simple but appealing. This is an important step in-app marketing, make new innovative ideas to come up with catchy icon designs. Use screenshots or other such examples which will increase the selling point of the application.
It is true that you will have to make your app as appealing as possible but that does not mean that having an appealing appearance is, all in all, to get you correct reviews and revenues. A review is very important for your app because if a person gets to know about your app, he/she will definitely read the reviews about your app. If you have created an app that you know will be liked by a lot of users then you will also have to make them do so by making them aware of your app and this is where lies the importance of your review collection.
The best way to get authenticated reviews is from independent third parties, random user reviews or even good personal reviews are of great importance. Such reviews will not make your review a “biased promotion”.
“Influencers” are the New Trend
Like we all know the importance of influencers in social media who are successfully promoting brands and services and those businesses are reaching the peak of the industry, likewise, the influencers must also influence in-app marketing. This is supposed to be the best app marketing strategy for app developers. Getting a well-known film star or a notable person to do a 30 seconds commercial add is backdated now. You can simply find out some YouTube or Twitter or Instagram influencer who will make a video in your app and publish it on his personal social media handle.
This sponsored ad can be in the form of a blog post, a video on YouTube, a tweet on Twitter, or photos on Instagram. The important thing, however, is someone with thousands or even tens or hundreds of thousands of followers is promoting your app directly to their following. Influencers are trustworthy and often word of mouth worked more than any TV commercial add or promotion.
Once the app has been published and it is in the market that does not mean you will stop marketing your product. The marketing of the app continues until you find something new or different for your app. Last but not the least again keep in mind the queen of digital marketing that is the SEO. That will be your weapon to deal with the correct strategies to spread it among the correct set of the target audience who would be affected through your application.