How to Boost Your SEO through Content?
Ranking higher in search engines is mandatory for any business that aims to drive organic traffic to their website or online store as they are more likely to convert into customers or followers. There are endless strategies of promoting a website, but SEO, being a real and organic methodology, is the most effective one.
I do not think there still lies a debate that SEO can work with or without content marketing because useful and relevant content is what the users are looking for. Without it, the customers may not be able to catch you.
The need for creating, publishing, and circulating content may surely be felt after accounting for the design factors of a website that affect the SEO. This is the reasons business owners go for numerous modifications or a complete custom solution from a capable web design company so that the foundation stone of their online business is set right.
Once it is made sure that the layout and appearance are making the website worth sharing with the masses, the SEO comes to play its part. SEO optimized content has huge implications. Let's look into how you can make the most out of it with the following strategies.
Select and Include Keywords Sensibly
Keywords form the foundation of SEO as these are the words, phrases, and terms, which your potential customers or readers are about to enter and find you in the search engine result pages (SERPs).
You have to be extra cautious in selecting keywords that are relevant to your business, product, or service and include them in the content that seems natural and meaningful.
Start keyword selection by brainstorming about the common terms your target user may think of while searching for your website. Put yourself in the shoes of a layman and get to know what they are expected to enter.
Take that word or phrases to any keyword research tools like Ahref, Google Search Console or Keyword Planner, or Keyword Explorer by Moz. Get the keywords with higher searches and low-to-medium competition, and start building content around it.
Now, try to add keywords in the first sentence or paragraph of your article, post, product, or service page. The keywords mentioned above the fold, which is the first half of the page before a user scrolls down, gain prominence in searches.
Additionally, you may need to include code business keywords in Meta title, description, and header tags such as H1, H2, and H3. Keep the number of keywords and the frequency of its use in the content at a minimal level, and avoid overdoing it.
Produce In-depth Content with Examples
Anything that you aim to write for the web has to be well explained and elaborated, except some of the content genres. Whether you start with product description, blogs, guest posts, or feature articles, the users, and the search engines may expect more from your on that specific topic.
Pursue writing long articles and posts that may include features, benefits, different aspects, logic, examples, and real-life scenarios to make it a kind of ultimate guide for the users.
The search engines love lengthy and detailed content, but not the one that has repeated thoughts and filler content. Aim for writing a post above 2000 words and you will make it to the first page of Google.
Be Resourceful in Creating Content
The moment you start writing content, imagine the target users in your mind so that you can add the key takeaways, and make the post helpful for them.
Avoid creating posts that every other blogger or business website is generating again and again for the sake of backlinks. Think ahead, find the missing gap, which they fail to report, and address it in your exceptionally useful content.
Understand and implement Skyscraping technique
The skyscraping technique is one of the brilliant techniques in content marketing that may take your blog or website into the good books of prominent search engines. It suggests the creation of extraordinary, outstanding, and unique content to turn a post into a backlink collection machine.
Start finding the best of the best post in your niche, and create a version of your own that surpasses it in quality, reliability, facts, data, and statistics. Be sharp in carrying research, finding facts, and quoting them with due credit to the resource website.
Try to cite the resources from where you collect information. This makes your writings credible, authentic, and worth sharing. The more your posts get web mention, the more you secure quality backlinks. Hence, you boost the SEO score and rankings organically.
Blend the content with Visuals
Google and other search engines are not limited to finding links for the end users. They do have specialized search options for images, visuals, news, and other forms of content. Blend your content with visuals such as relevant and contextual images, or video tutorials for grabbing additional SEO score for your posts and product pages.
Remove Grammar, Spelling, and Duplicate Content Issues
Grammar and spelling of the content matter the most as these are among the significant 200 SEO factors Google may consider in evaluating a website ranking. Have your content edited and proofread by professionals, and make sure the annoying typos are removed beforehand.
To ensure the content is readable by age group you intend to reach out, you can utilize tools such as SEMRush Writing Assistant or Hemingway App. Another issue after the readability comes is duplication and plagiarism.
Google wants you to be honest in publishing stuff with your audience. Therefore, whenever you intend to share the creative and intellectual work of someone else, first, you need to seek their permission or republishing it and then give them their due credit. Sharing content without citing its creator may earn you a Google penalty.
In fact, if you have your own content on multiple pages, it is still called a duplicate. You either have to remove one of them or use canonical tags to communicate the main or sub-version to the search engine robots.
Keep updating the content
Google likes content that is fresh and up to date. Anything that is not recent, search engines will never give it the significance it deserves. Every post title or product page is subject to a change when there is a new update or a feature, or the statistics changed.
This may require you to keep looking at your posts and update them according to the changing fields. For example, a post that discusses web design trends may not remain the same this year. Revise them, and mention the recent trends or the one you foresee to make the search engines revisit and update your position in SERPs.
Content is throned as the king of SEO as it has the power to make the users and search engines what a website or blog is all about. The essence of boosting SEO of any website with the help of content lies in the creation of valuable, quality, accurate, flawless, and unique content that is exclusively produced for a target community.